Follow the below steps strictly to bring in more leads/customers to your car dealership:
Allocate Monthly Budget for marketing activities
You will have to allocate money for doing marketing activities. Every month, you can plan your upcoming activities for the month and analyze performance of previous month.
Spend on Internet-Savvy tools
It is wise to spend a part of your budget on internet savvy tools that directly gets you customers. Be it using Google or Facebook Ads, using tools like Buffer to manage your social media accounts or subscribing to working and trustable lead generation softwares. Investing on internet-savvy tools can get you a good ROI and bring customers to your showroom.
Have a small but effective team that can effectively manage the incoming signups for test drive requests. Let one or two managers assign the task to Sales executives and provide sales target for every member.
I will provide more tips and details in my upcoming article. Keep checking Raining Sales for new updates and posts.